The emergence of image recognition technology provides retail marketers with new opportunities. Not only does it increase product discovery through visual search, but it has the potential to improve the overall customer experience, while increasing revenues. So, how can marketers adapt their strategies to take advantage of this emerging technology? By optimizing their image content … Continue reading Visual Search: A New Opportunity for Retail Brands
A look at brands that have successfully adapted their Instagram strategies to reach, engage and update their customers, in challenging times.