Attracting Visibility in Key Markets with Local SEO

Planned and implemented a global local SEO strategy to attain Google and Bing local map pack positions in key markets for Bookmark, a global WPP content and communications agency.

Objectives

Improve visibility in Google and Bing search results in key office locations

Strategy

• Optimized home and location pages for relevant keywords relating to agency services, without compromising readability
• Customized content for each market on each location page
• Reviewed and updated local citations in each market
• Determined the best industry agency directories in each location
• Optimized Google My Business and Bing Places with descriptions, hours, images, service listings, and regular posts
• Implemented structured data on the agency website

Results

• Attained Google and Bing local map pack positions in Montreal, Toronto, New York, Los Angeles, and Lima (Peru)
• The number of sessions per month had increased by 80%
• Traffic from Google increased by 73%
• Increased discovery from search contributed to 1,000% increase in new business inquiries YoY

Joelle finds creative solutions and strategies to improve discovery, customer experiences and grow businesses through data, insights, content and technology. Get in touch to learn more.